Kellogg Community College’s Public Information and Marketing Department raises public awareness of the College and its many programs and activities through an ongoing series of strategic advertising, communications and messaging campaigns. From the large scale to the small, we create our campaigns using a combination of research, expertise and conversations, starting with the very people we’re trying to reach.
Make It KCC
KCC’s new “Make It KCC” campaign, developed with BluFish Consulting and launching in June 2019, combines stark messages with eye-catching designs and sounds designed to attract attention in any environment, from social media platforms and smartphone apps to television spots and roadside billboards.
The “Make It KCC” campaign prominently displays the KCC mascot, the Bruin, as a way of cultivating brand awareness and identity attachment. It also incorporates a variety of messages, such as “Make It Local,” “Make It Work” and “Make It Fit Perfectly,” that speak to prospective students’ aspirations. The campaign also adopts a minimalist design approach that promotes KCC brand recognition in an increasingly cluttered advertising landscape.
Here are a few samples from the campaign.
Advertisements associated with the “Make It KCC” campaign will be visible soon on social media platforms, websites, smartphone apps, print newspapers, print magazines, posters, handouts, digital displays, billboards, banners, television ads and radio ads. The College will explore additional ad opportunities as the campaign develops.
Here are a few samples from our “It’s About”/#KCCStory campaign, which we launched in June 2016.
It’s About Videos on YouTube
- “KCC is about home”
- “College is about getting a jump-start”
- “It’s about having a heart”
- “It’s about accessibility”
- “It’s about affordability”
- “It’s about transferability”
It’s About Audio/Pandora Ad
Ad campaigns at KCC are managed by the College’s award-winning Public Information and Marketing Department, which provides in-house marketing, communications, graphic design and public relations services at the College. The PIM team includes Eric Greene, chief communications officer; Kathy Jarvie, Media Design manager; Cab Rininger, Media Design staff assistant; Simon Thalmann, digital marketing manager; June Lewis, Print and Document Services staff assistant; Mike Loader, Print and Document Services technician; Kristen Stolz, department secretary; and Andy Fitzpatrick, communications specialist.