Principles of Advertising

BUAD 121
3 CR

An analysis of advertising’s role in modern marketing and how it helps sell goods, services, and ideas. The principles of layout design, copy, media structure, media analysis and selection, budgeting, and campaign strategies are covered. These are applied through numerous projects which emphasize advertising practice in addition to theory. A study is made of the behavioral sciences and their relationship to effective advertising practice.  Lab Fee

Prerequisites: a "C" in BUAD 101