Ad Campaign - Public Information & Marketing
In 2010, the College hired BluFish Consulting to create an advertising campaign to show KCC's strong connection and commitment to the community and its students. After receiving initial concepts, the College pretested the designs to ensure that they would be well-recieved by the community. Using that research, BluFish finalized the designs. They are below.
Outdoor
The billboards are located in Battle Creek, Hastings, Coldwater, and Albion. Some will be permanent, and some will rotate depending on the community and the time of year.
The billboards are located in Battle Creek, Hastings, Coldwater, and Albion. Some will be permanent, and some will rotate depending on the community and the time of year.
Print
The print ads appear in local newspapers as well as local high school newspapers.
The print ads appear in local newspapers as well as local high school newspapers.
Online
The online ads will appear on various websites as well as social media sites.
The online ads will appear on various websites as well as social media sites.
Non-Traditional Advertising
Sometimes the best way to reach someone is in a way that they least expect it. With that in mind, Kellogg Community College is working with our local communities to promote the community and show the College's connection to the community. Suggestions of locations or other non-traditional ideas can be submitted to Nicole Finkbeiner at finkbeinern@kellogg.edu.
Sometimes the best way to reach someone is in a way that they least expect it. With that in mind, Kellogg Community College is working with our local communities to promote the community and show the College's connection to the community. Suggestions of locations or other non-traditional ideas can be submitted to Nicole Finkbeiner at finkbeinern@kellogg.edu.
Print/Direct Mail
The College publishes a wide variety of print publications and direct mail pieces to talk with various audiences about the services the College offers that are relevant to them. For additional print publications created by the department, visit the Publications portion of this site.
The College publishes a wide variety of print publications and direct mail pieces to talk with various audiences about the services the College offers that are relevant to them. For additional print publications created by the department, visit the Publications portion of this site.